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Attracting and Retaining Millennials in the Utilities Industry

The utilities industry is facing a unique challenge in today’s workforce: attracting and retaining millennials. Business News Daily reported that “Millennials make up more than one-third of the workforce and play an important role in the U.S. economy.With an average job tenure of just 2.4 years, the younger generation’s transient nature poses a significant issue for utility companies. However, by understanding and embracing the needs of this tech-savvy cohort, utilities can not only attract new talent but also create a thriving, innovative work environment that encourages longevity. In this blog post, we explore the challenges faced by the industry and uncover actionable strategies to appeal to the younger workforce. 

Work-Life Integration: Empracing Flexibility

Millennials are looking for more than just a traditional work-life balance. They seek work-life integration, the ability to seamlessly blend their personal and professional lives. The digital era has enabled remote work, granting employees the freedom to work when and where they are most productive. To attract millennials, utilities must be open to adopting flexible work policies, allowing employees to find their ideal work schedule and environment. 

Embracing Technology: Staying Agile

The digital revolution has transformed the way we work. In contrast, the utilities industry’s hierarchical and siloed structures can seem outdated to the younger generation. Companies that embrace technology and agile work processes not only attract millennials but also foster innovation and efficiency. Empowering the workforce with cutting-edge tools and encouraging the adoption of digital solutions can create a dynamic work environment that resonates with younger talent. offers utilities efficient and effective tools to collaborate with peer utilities and find technology solutions by connecting with providers that focus on the utility industry. To find the right solutions that can help not only attract and retain talent but also create efficient business processes, is made easy with 

Setting Clear Boundaries: Combating Always-On Culture

The digital era has opened up endless possibilities for connectivity, but it also comes with the danger of an always-on culture. To combat burnout and ensure a healthy work-life integration, utilities must encourage their employees to set clear boundaries. By respecting personal time and allowing employees to respond to non-urgent requests in their own time, companies can create a more sustainable and supportive work environment. 

A Shout-out to Leading Examples

One such utility that stands out in embracing the changing landscape is Core Electric Cooperative. Based in the Denver area, Core has set a high standard for innovation and adaptability. By allowing the younger generation to take on leadership roles and introducing forward-thinking practices, Core has become an attractive destination for millennial workers. Recognizing and highlighting successful utilities like Core in the industry can inspire other companies to follow suit. 

Don't Forget about Gen X: Creating a Balanced Workforce

While millennials often dominate discussions around the younger workforce, it is crucial not to overlook Generation X. This generation, sandwiched between baby boomers and millennials, has its own unique perspective and experiences to bring to the table. Encouraging Gen X to step up into leadership roles and nurturing their growth can create a balanced and diverse workforce. 


Attracting and retaining millennials in the utilities industry requires a proactive approach that acknowledges the unique needs of the digital generation. Embracing flexibility, adopting technology, and providing a nurturing work culture are essential steps to appeal to the younger workforce. Don’t underestimate what will happen when you empower your resources and provide them with the tools and access to experienced resources. By recognizing the importance of both millennials and Gen X and celebrating successful examples like Core, the industry can pave the way for a more innovative and sustainable future. Together, we can bridge the gap between the industrial era and the digital era, creating a workforce that thrives in the modern world.